Getting noticed amongst the crowd

Why reduce the reading of your website content?

If we were to narrow down the top 3 principles for executing the perfect website, then this would, without doubt, be one of them…

“…one of design’s most humane functions is, in actuality, to help readers avoid reading”
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Ellen Lupton
From Thinking with Type, 2004

To paraphrase what Ellen has said and express it within the context of developing a website, one of the fundamental aims of any website is to make it as easy as possible for the visitor to find the answer they seek.

And this brings us to a second key principle of developing a website, which is, what’s in it for me?

This is the question that has brought the visitor to your site and is the question they will want to be answered before anything else.

So, what does this mean for you and your website?

As much as you love your product, and as much as you want to talk about it and tell the world how great it is if you spend precious website real estate without:

  1. helping the visitor to avoid reading what they don’t seek and,
  2. fail to answer the what’s in it for me question, and quickly,

then how many of them are leaving to look elsewhere? And this applies to more than just your website BTW.

How do you deal with this?

In short, content development, content structure, website navigation, & then SEO.

Content Development

This starts with a conversation, us and you. If you are the expert on your product, then we want that expertise to be reflected on the page. If you have trouble here then that’s fine, we can identify the most popular content in the world on your subject with which to serve as examples.

Content Structure

We structure this content, select bits here, large chunks there, and each to serve a specific purpose. This meshes with the website structure & navigation and is created just as purposely.

Search Engine Optimisation (SEO)

Finally, we address the SEO of the site. Initially finishing off all the must-do’s, and then analysis & research to fill in the gaps as stage #2.

And that’s to create the site.

Ongoing content development is our next trick. View our services here.